Deepfakes are not just another cybersecurity risk. They can strike at the heart of corporate credibility and undermine everyday business interactions. AI-based detection tech is improving and may help combat the threat, but is untested. Thus, a comprehensive program is needed to strengthen defenses and the response. With insights and recommendations from practitioners at Baker Donelson, DeleteMe, Fisher Phillips and Gartner, this article provides a detailed framework for mitigating deepfake risk and presents pitfalls to avoid in the battle against this pervasive fraud. See “Navigating the Patchwork of Federal and State AI Deepfake Laws” (Oct. 8, 2025).