Mar. 12, 2025

Managing Tracking Technologies and Their Privacy Dilemmas in 2025

The growing use of tracking technologies, such as cookies, pixels, web beacons and chatbots, has led, and will continue to lead, to increased scrutiny from regulators and courts. Common website practices are examined under various laws, including wiretap laws like the California Invasion of Privacy Act, and privacy laws like the CCPA and HIPAA, with inconsistent or even directly contradictory court rulings. In this guest article, Bass, Berry & Sims members Alex Davenport and Roy Wyman explore some of the more recent legal and regulatory developments around use of tracking technologies, and offer practical compliance and operational measures to implement to avoid potential liability. See this four-part series on tracking technologies: “Privacy Regulation, Enforcement and Risk” (Jan. 17, 2024), “A Deep Dive on What They Are and How They Work” (Jan. 31, 2024), “A 360‑Degree Governance Plan” (Feb. 21, 2024), and “Compliance Challenges and Solutions” (Apr. 17, 2024).

How CPOs Can Manage Evolving Privacy Risk and Add Value to Their Organizations

CPOs face many pressing challenges, including the steadily growing list of privacy laws and regulations, resistance from business units that view privacy professionals as a hindrance, and AI and other rapidly evolving data technologies. This article, synthesizing insights offered by in-house privacy leaders and consultants during two panels at the Privado Bridge Summit 2025, addresses ways CPOs can navigate their changing roles, manage evolving privacy risks, build partnerships within their organizations, demonstrate the value of privacy, manage new products and technologies, and make the most of limited resources. See “Transparency Needed, This Time in Roles for Privacy Professionals” (Dec. 18, 2024).

The Algorithmic CCO: Practical Steps for Implementing AI in Compliance

The role of the CCO has long been defined by labor-intensive, manual tasks – such as ensuring regulatory filings are both accurate and timely. Effective use of AI in compliance can transform a CCO from a reactive “policeman” role to that of a strategic partner – an “Algorithmic CCO” for the digital age. This second installment of a two-part guest article series by Brian Meyer, a partner at AirGC, discusses the changing skill set required of the modern CCO, practical steps for implementing AI in compliance functions and the future of AI in hedge fund governance. The first article examined current and emerging AI use cases in compliance, and potential regulatory challenges. See “Transforming Security and Privacy Workloads With Generative AI: A Comprehensive Framework” (Feb. 19, 2025).

Holland & Knight Welcomes Former FBI GC in Washington, D.C.

Holland & Knight has welcomed Bradley Brooker as a partner in its national security & defense industry group in Washington, D.C. He will also be a member of the firm’s public policy & regulation and data strategy, security & privacy groups. For insights from Holland & Knight, see “Loyal to a Fault? Customer Loyalty Programs in the Age of Comprehensive Privacy Laws” (Oct. 9, 2024); and “What Texas’ Record $1.4‑Billion Deal With Meta Portends for Biometric Data Capture and Use” (Aug. 21, 2024).