Use of deepfakes – AI-generated synthetic media – to attack companies and individuals has prompted a patchwork of legislation, with more on the horizon. Michigan became the 47^th state to enact deepfake legislation in August 2025, leaving only Alaska, Missouri and New Mexico without a comprehensive deepfake law. With insights from Davis Wright Tremaine partner James Rosenfeld and Fisher Phillips partner Daniel Pepper, this article provides an overview of common provisions contained in the federal and state AI deepfake laws, discusses the obligations they impose on covered companies and offers compliance strategies. See “Examining the Deepfake Landscape and Measures for Combatting Scams” (Sep. 3, 2025).