The proliferation and ease of use of generative AI (GenAI) tools that are widely available on the market today have made it easier for cybercriminals to effortlessly carry out their attacks, including by impersonating corporate executives. It can be disturbingly difficult to identify a real individual from a deepfake, making AI-generated fraud a threat that requires urgent attention. This article distills insights delivered by panelists during a recent HaystackID webinar, along with Cybersecurity Law Report analysis, on what a deepfake is and common characteristics, red flags, and current trends in deepfake schemes, as well as practical tips for companies on how to spot one and avoid falling victim to this growing and fast-evolving cyber threat. See “From CEO Deepfakes to AI Slop, AI Incident Tracking Ramps Up” (Jul. 30, 2025).