Connecticut has become the fifth U.S. state to pass a privacy law. Its new law breaks U.S. ground for consumers in several areas and introduces some benefits to businesses, though it generally aligns with the four earlier laws, establishing a de facto privacy standard in the U.S. This article includes insights from privacy practitioners at Ballard Spahr, Covington & Burling, DLA Piper, Husch Blackwell and WilmerHale on the law’s effects on business obligations and privacy operations, the prevailing model for laws going forward and the compliance dilemmas that companies now face. See “New Utah Privacy Law Marks a Shift in State Privacy Legislation” (Apr. 27, 2022).