With its Consumer Privacy Act (UCPA) signed into law at the end of March 2022, Utah is the latest state to adopt comprehensive privacy legislation. The new law joins the California Privacy Rights Act, Colorado Privacy Act and Virginia Consumer Data Protection Act as part of the new wave of laws that will go into effect in 2023, reshaping the privacy landscape in the U.S. In this guest article, Ballard Spahr partners Philip N. Yannella and Greg Szewczyk discuss the UCPA’s compliance impacts, analyze its provisions and how it compares to existing state privacy laws, and address the impact it is likely to have on other proposed state laws as well as federal legislation. See “Colorado Privacy Law Finishes Third, but Could Become the New Standard” (Jun. 23, 2021).