Consumers’ online presence is constantly in motion as they jump from device to device throughout the day. Companies that want to track consumer activity are using new methods that follow consumers, and the platforms and applications they use, on these various devices. The FTC recently held a workshop to examine and address privacy issues raised by cross-device tracking. FTC Chairwoman Edith Ramirez commenced the workshop by explaining the Commission’s goal to allow technological innovation – with all the consumer benefits it offers – while safeguarding consumer privacy. We highlight the key points of her speech in which she emphasized the importance of effective transparency, notice, choice and security. See also “In the Wyndham Case, the Third Circuit Gives the FTC a Green Light to Regulate Cybersecurity Practices” (Aug. 26, 2015).