With consumers now using mobile devices in nearly every aspect of their personal and professional lives, companies are collecting, storing and sharing information from mobile use for a wide range of initiatives such as improving products and services and targeted advertising. During a recent webinar, WilmerHale partners D. Reed Freeman, Jr. and Heather Zachary examined the latest federal, state and self-regulatory privacy and data security expectations. Part one in this two-part series covers the panelists’ detailed discussion about how practitioners can navigate the regulatory environment for mobile advertising, including self-regulatory guidance and the increasingly important role of the FCC. In part two, Freeman and Zachary address: how to ensure compliance in the use of cross-device advertising and tracking; lessons from the Telephone Consumer Protection Act; and key aspects of the E.U. and Canada’s mobile privacy and data security regulations. See also “FTC Chair Addresses the Agency’s Data Privacy Concerns With Cross-Device Tracking” (Nov. 25, 2015).