Legal and Regulatory Expectations for Mobile Device Privacy and Security (Part Two of Two)

Companies are capitalizing on increased personal and professional mobile device use by collecting, storing and sharing mobile-generated information to improve products and services and target advertising. During a recent webinar, WilmerHale partners D. Reed Freeman, Jr. and Heather Zachary examined the latest federal, state and self-regulatory privacy and data security expectations tied to mobile devices. In this second installment of our two-part series, Freeman and Zachary address: how to ensure compliance in the use of cross-device advertising and tracking; Telephone Consumer Protection Act lessons; and key differences in Canada and E.U. regulations. Part one covered how practitioners can navigate the regulatory environment for mobile advertising, including self-regulatory guidance and the increasingly important role of the FCC. See also “FTC Chair Addresses the Agency’s Data Privacy Concerns With Cross-Device Tracking” (Nov. 25, 2015).

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