Companies are capitalizing on increased personal and professional mobile device use by collecting, storing and sharing mobile-generated information to improve products and services and target advertising. During a recent webinar, WilmerHale partners D. Reed Freeman, Jr. and Heather Zachary examined the latest federal, state and self-regulatory privacy and data security expectations tied to mobile devices. In this second installment of our two-part series, Freeman and Zachary address: how to ensure compliance in the use of cross-device advertising and tracking; Telephone Consumer Protection Act lessons; and key differences in Canada and E.U. regulations. Part one
covered how practitioners can navigate the regulatory environment for mobile advertising, including self-regulatory guidance and the increasingly important role of the FCC. See also “FTC Chair Addresses the Agency’s Data Privacy Concerns With Cross-Device Tracking
” (Nov. 25, 2015).