Best Practices for Mitigating Compliance Risks When Investment Advisers Use Social Media 

The advent of Twitter, Facebook, LinkedIn and other social media forums has had a dramatic impact on society at large, including the investment funds industry. Yet, investment advisers and firms may not fully grasp the compliance and operational risks that new technologies and sites can pose. Questions abound as to whether social media can be used to provide material information to certain investors at the expense of others, when the line is crossed from informational content to marketing a fund and whether the social media accounts of individual employees and representatives need to be monitored for compliance purposes. In-house compliance officers, outside counsel and an SEC branch chief in the Chief Counsel’s Office of the SEC’s Division of Investment Management discussed and offered insights on these issues at a recent Regulatory Compliance Association PracticEdge session. See also “What It Takes to Establish Compliant Social Media Policies for the Workplace” (Mar. 22, 2017).

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