In the largest financial CCPA settlement to date, Healthline Media agreed last month to pay $1.55 million in civil penalties and to adhere to injunctive terms. The California AG’s action against the website publisher included claims that the company’s health information website, Healthline.com, violated the CCPA and the state’s Unfair Competition Law by not allowing consumers to opt out of targeted advertising and by sharing data with third parties – including information about consumers’ potential health issues. This article, with insights from practitioners at Davis Wright Tremaine, Kelley Drye & Warren, and Sheppard Mullin, assesses the practical implications of the enforcement action and offers compliance takeaways. See “Why Companies Unintentionally Fail to Honor Opt-Outs” (Aug. 16, 2023).