Metaverse IRL: Tackling Privacy Amid the Rampant Hype and Burst of Deals

The metaverse opened for business in 2022, with venture capital backing hundreds of companies, and brands, celebrities, professional service firms and savvy entrepreneurs flocking into virtual reality to make a splash. This article analyzes some of the privacy issues that lawyers have encountered during real-life metaverse dealmaking and counseling, moving beyond white-paper projections to deliver five practical focal points for companies entering the metaverse construction zone. A second article will dive deeper into metaverse-specific challenges for biometric and sensitive data, gaining VR users’ consent, relying on digital wallets and selling non-fungible tokens. See “Protecting Against Crypto Theft” (Aug. 10, 2022).

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