Apple Overhauls Privacy for iPhone Apps, but Will It Enforce Its Policies?

Taking a maximalist privacy stand, Apple will require iPhone apps to obtain explicit user opt-in before tracking or sharing of user data across apps and websites starting in 2021. This new requirement tightens mobile privacy requirements beyond the strictures of the California Consumer Privacy Act. The Cybersecurity Law Report spoke to Colin O’Malley, a principal at Lucid Privacy Group, about Apple’s approach to notice and consent, how its requirements compare to privacy laws, how these measures will impact the markets for consumer and business-to-business apps, and the company’s record of enforcing its policies. See “After Death of the Cookie, New Advertising Strategies Raise Compliance Questions” (Sep. 2, 2020).

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