A decision by the Supreme Court of England and Wales in favor of a consumer rights group, and against Google, could allow for class actions in the U.K. This first installment of a guest article series by Orrick attorneys Keily Blair, Doug Meal, James Lloyd, Matthew LaBrie and Lewis Brady analyzes the case, Richard Lloyd v. Google LLC, and its potentially far-reaching implications, including the Court’s analysis of harm and liability issues. Part two will discuss how class action liability is changing and will include advice on steps companies should take to prevent cyber incidents and diminish their impact if they do occur. See “Morrisons Ruling Lets U.K. Employers Off the Hook for Rogue Employee Data Leaks” (Apr. 22, 2020).