The CCPA has extended child privacy protections to California teens under the age of 16, meaning that websites, apps and other digital properties now must not sell the personal information of teens under 16 unless they obtain opt-in consent. The law also tightens a key standard from COPPA, the federal children’s privacy stricture, a change which could lead many major consumer brands to start screening for users’ ages. This article looks at regulators’ declared focus on children’s privacy and the initial reactions of companies to the new law. It also provides practical insights for implementing opt-in for teens between 13 and 15. See “Far-Reaching Google and YouTube Settlement Offers COPPA Compliance Lessons” (Sep. 18, 2019).