Promising convenience and security, biometrics-based authentication of transactions has been on the rise for the past several years. However, the distinctive nature of biometric features that confers its advantages is also the source of the technology’s critical risk, and companies deploying biometrics-based authentication should take deliberate steps to ensure appropriate safeguards. In a guest article, Buckley attorneys discuss the growing uses of biometric data, the critical need for protective measures, the shifting regulatory landscape in both the U.S. and E.U., as well as recommended best practices. See also “Biometric Data Protection Laws and Litigation Strategies (Part One of Two)” (Jan. 31, 2018); Part Two (Feb. 14, 2018).