Every company needs to customize its privacy approach and program, but insights from others’ successful experiences can help provide benchmarks, inspiration and best practices. At IAPP’s recent Privacy.Security.Risk conference, GoDaddy, the world’s largest internet domain name registrar, explained how it made its privacy program effective. GoDaddy’s chief privacy and risk officer Todd Redfoot was joined by assistant general counsel Serena Lai and director of technology risk management Leticia Webb. The team described how they built and implemented a broad and comprehensive program, tackled GDPR requirements and took innovative steps such as incorporating technologies to automate privacy compliance. See also “Building a Customer Privacy Program: Lessons from Dupont’s Privacy Leaders” (May 9, 2018).