Faced with the threat of steep civil penalties that can arise from active FTC enforcement, operators of commercial websites must exercise caution when collecting personal information from children under the age of 13. The long reach of the Children’s Online Privacy Protection Act (COPPA) applies not only to first-party website operators but also extends to third parties that collect personal information on behalf of first-party operators in certain circumstances. In a recent presentation, attorneys Julia Siripurapu and Ari Moskowitz of Mintz Levin discussed key provisions and implementation of COPPA, including compliance, enforcement and applicability to third parties. They also provided advice on best practices for websites and online services regarding the collection and use of children’s personal information, and for educational institutions as parental agents.