The advertising and marketing industries are continually transforming the ways they reach and track consumers. These changes bring with them a moving target of privacy challenges as companies try to ensure security of the data they collect as well as legal and regulatory compliance. At a recent PLI program, Joseph J. Lewczak, a Davis & Gilbert partner, and Matthew Haies, general counsel at global digital media platform Xaxis, analyzed the current state of consumer data collection and privacy issues in a discussion of technological, regulatory and legal developments. See also “The Tension Between Interest-Based Advertising and Data Privacy
” (Sep. 16, 2015).