Enforcing Consumer Consent: FTC Focuses on Location Tracking and Children’s Privacy

The FTC is using its enforcement power to ensure meaningful choice when it comes to geo-location tracking that companies use to gain key marketing data, particularly when children are involved. The FTC brought an action against the global online advertising company InMobi alleging that the company had tracked millions of mobile app users, including children, even when they had opted out, and had misrepresented its practices to app developers and publishers. In the recent settlement, InMobi agreed to pay a significant fine and comply with a detailed long-term injunction. Donna Wilson, Manatt partner, told Cybersecurity Law Report that companies should expect a “continued emphasis” from regulators on children’s privacy and geo-location practices, as well as a closer look at “how companies’ conduct in that area lines up with what they are telling either consumers and/or business partners and other third parties.” See also “FTC Director Analyzes Its Most Significant 2015 Cyber Cases and Provides a Sneak Peek Into 2016” (Jan. 6, 2016).

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