As more time and money are spent online, identifying personal web presence is valuable in many ways for retailers, employers, and individuals. Online identity management (IdM) systems provide methods for generating and monitoring an individual’s internet presence. In a recent PLI webcast, Thomas J. Smedinghoff, of counsel at Locke Lord, explained how IdM systems work, how they are used, what risks they can create, as well as recent legal and regulatory developments that may affect the operation of such systems. See also “Managing Risk for the Internet of Things in the Current Regulatory Landscape” (May 11, 2016).