Ten Common Post-Breach Public Relations Failures and How to Avoid Them

In the heated aftermath of a breach, organizations are susceptible to making PR mistakes that can have substantial and lasting negative impacts on the company’s reputation and customer relations. At IAPP’s Global Privacy Summit 2018, Tanya Forsheit, a partner at Frankfurt Kurnit Klein & Selz, and Siobhan Gorman, a partner at the Brunswick Group, highlighted ten common and specific post-breach PR mistakes and lessons that can be learned from them. For more from Forsheit, see “The GDPR’s Data Subject Rights and Why They Matter” (Feb. 28, 2018). For more from Gorman, see “Cyber Crisis Communication Plans: What Works and What to Avoid (Part One of Two)” (Jun. 14, 2017); Part Two (Jun. 28, 2017).

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