Bans on Location Data Sales Take Privacy Law Beyond Notice-and-Consent Approach

Companies and data brokers are finding it increasingly difficult to justify collecting highly granular location data. In recent state privacy law amendments, Virginia and Connecticut have banned the sale of precise geolocation data, and two May settlements penalized companies for selling it. This article examines the new laws and latest settlements, discusses the location data practices of businesses and data brokers, and offers practical compliance strategies and steps – some easy – that companies can consider for governing granular location data, with insights from experts from Prince Lobel, Womble Bond Dickinson, ZwillGen and a senator who sponsored the Connecticut ban. See “How to Adjust to the FTC’s Crackdown on Sensitive Location Data” (Jan. 8, 2025).

To read the full article

Continue reading your article with a CSLR subscription.