Organizations face an ever-increasing set of restrictions regarding collection and use of PI. The consent process for PI collection becomes the face of a company’s privacy program, and a key to building a brand reputation with consumers, but it poses several challenges. This article synthesizes practical insights from experts at Eli Lilly and Deloitte, made during a recent program run by Cassie, on how their organizations have implemented robust consent management frameworks to ensure their data practices align with user expectations and comply with applicable regulations. See “Considerations for Adtech Stemming From Oracle’s $115‑Million Settlement” (Aug. 14, 2024).