Signaling to the digital health industry that data privacy must be a priority, on March 2, 2023, the FTC reached a proposed settlement with BetterHelp to settle charges that the online counseling service made consumers’ sensitive data available to third parties such as Facebook and Snapchat for advertising after promising to keep such data private. With insights from WilmerHale and Kelley Drye partners, this article offers top takeaways from the settlement terms, and provides lessons for companies to enhance their privacy practices, particularly when sharing personal information with third parties. See “FTC and $391-Million State AG Case Put Location Data Enforcement on the Map” (Jan. 4, 2023).