On April 30, 2024, the Global Cross-Border Privacy Rules Forum announced the establishment of the Global Cross-Border Privacy Rules (CBPRs) and Privacy Recognition for Processors (PRP) Systems – multilateral and voluntary certification systems for participating companies to demonstrate compliance with internationally recognized data privacy principles and to facilitate the cross-border flow of data more seamlessly.
This article discusses the history and purpose of the CBPRs, and core elements of the new Global CBPRs and PRP certifications. It also includes guidance on how data controllers and processors can certify compliance under these frameworks, and the value-add for doing so.
See “Navigating Certification and Implementation Issues Under the U.S.-E.U. Data Privacy Framework” (Oct. 25, 2023).
History of the Cross-Border Privacy Rules
In November 2004, Ministers for the 21 Asia-Pacific Economic Cooperation (APEC) economies endorsed the APEC Privacy Framework, a set of nine guiding principles “to assist APEC economies in developing data privacy approaches that optimize privacy protection and cross-border data flows,” as explained by APEC.
To implement the framework, APEC developed its CBPR System as a way for participating companies to self-assess their data privacy policies and practices against the APEC Privacy Framework’s requirements using an APEC-recognized CBPR questionnaire, which is provided by an APEC-designated third-party certification body (accountability agent). Once an accountability agent finds the organization compliant with the CBPR program requirements, the organization is certified as CBPR-compliant, and relevant certification details are published on an APEC-hosted website.
As part of the APEC CBPR System, the multilateral Cross-Border Privacy Enforcement Arrangement (CPEA) was created among privacy enforcement authorities in APEC-member economies to assist one another in privacy cases.
According to APEC, 27 privacy enforcement authorities from 11 APEC economies currently participate in the APEC CBPR System. Participating economies include the United States, Mexico, Japan, Canada, Singapore, New Zealand, the Republic of Korea, Australia, Chinese Taipei, Hong Kong and the Philippines.
APEC CBPR System Goes Global
On April 21, 2022, the then-seven participating economies of the APEC CBPR System published a declaration establishing the Global CBPR Forum, which effectively expanded the APEC CBPR System beyond participating APEC economies.
In 2023, the Global CBPR Framework was established, consisting of the same nine guiding principles as the APEC CBPR System. What is significant about the Global CBPRs and the PRP Systems that were announced in April 2024 is that they operationalize the Global CBPR Framework by creating a certification system for participating companies of participating economies. The Global CBPR certification system applies to data controllers, whereas the PRP certification system applies to data processors.
“Businesses across the world need a uniform set of requirements to navigate the complex landscape of data privacy laws. The Global CBPR System and its respective certification framework bridges this gap, offering companies universal data privacy standards across diverse jurisdictions across the globe,” Divya Sridhar, vice president of the Global Privacy Division and Privacy Initiatives Operations at BBB National Programs, a U.S.-approved accountability agent, told the Cybersecurity Law Report.
Improved Interoperability of Cross-Border Data Transfers
As of May 2024, there are 137 countries with national data privacy laws, according to the International Association of Privacy Professionals. Many of these privacy laws have diverse rules, standards and mechanisms for cross-border data transfers – for example, standard contractual clauses, binding corporate rules, certifications and adequacy findings.
“It’s becoming very complex for companies that operate globally and cross-border to adhere to and comply with all these different requirements,” Hunton Andrews Kurth vice president and senior policy counselor for the Centre for Policy Leadership Markus Heyder, who was involved in developing the CBPRs, told the Cybersecurity Law Report. “The interesting thing about the CBPRs is that they offer a unique solution to the current complexity of cross-border data transfers.”
The idea is to create a common standard for cross-border data transfers across as many jurisdictions as possible. “The more countries that join this network of participating countries, and the more companies that become certified, the more their interoperability value grows,” Heyder added.
See “What the FAQ: Deciphering the European Commission Guidance on the New SCCs” (Nov. 16, 2022).
Accountability As the Foundation
One notable aspect of the Global CBPR System is how accountability is integrated throughout, applying to participating economies, accountability agents and participating companies alike, Joanne Furtsch, director of privacy intelligence development at TrustArc — another U.S.-approved accountability agent — highlighted during a webinar.
Specifically, countries interested in participating in the Global CBPR System must have a privacy law and at least one privacy enforcement authority (PEA). In the United States, the PEA is the FTC. Participating countries must also designate at least one third-party accountability agent to certify participating companies’ compliance with the Global CBPR Framework.
Although the Global CBPR framework is voluntary, enforcement mechanisms are in place to keep participating jurisdictions and companies accountable. This is the purpose of the Global CBPR Forum’s establishment of the Global Cooperation Arrangement for Privacy Enforcement (CAPE), which serves as a multilateral arrangement for PEAs to collaborate on privacy cases globally, beyond the APEC economies. To date, 27 regulators from 12 economies have joined the Global CAPE.
Accountability Agents Criteria
Accountability agents must undergo “a very robust process and scrutiny to ensure that we have met the requirements so that we can certify against the CBPR framework,” Sridhar explained.
For example, accountability agents must be subject to an enforcement authority, meet a criteria checklist, and agree to use the Global CBPR System and/or the Global PRP System intake questionnaire to assess applicant organizations’ data privacy compliance programs.
Additionally, when implementing dispute resolution mechanisms that are in place for participating company enforcement, accountability agents are expected to be prepared to describe their process for reviewing and investigating complaints and the participating company’s suspected violations.
Accountability agents “have all kinds of mechanisms to leverage,” Heyder noted, such as suspending or revoking a certification. Matters may also be referred to a jurisdiction’s PEA, which can enforce the CBPR under its privacy laws, he said.
Data Controller Criteria: Core Privacy Principles
Data controllers (companies that determine the purposes and means of processing personal data) that are interested in being certified by a third-party accountability agent in their respective jurisdiction under the Global CBPRs must demonstrate compliance with the following nine core privacy principles, as described in the Global CBPR Framework:
- Preventing Harm: This principle recognizes that a primary objective of the Framework is to “prevent misuse of personal information” and describes what data protection and privacy approaches “should be designed to prevent harm to individuals from the wrongful collection and misuse of their personal information.”
- Notice: This principle speaks to controllers providing “clear and easily accessible statements” about their practices and policies concerning what personal information is collected about them, and how it is used.
- Collection Limitation: This principle limits the collection of personal information “to the purposes for which it is collected.”
- Use of Personal Information: This principle limits personal information usage to “fulfilling the purposes of collection and other compatible or related purposes,” including transferring or disclosing personal information.
- Choice (a variation of consent): This principle ensures that individuals are provided with “clear, prominent, easily understandable, accessible and affordable mechanisms to exercise choice in relation to the collection, use and disclosure of information.”
- Integrity of Personal Information: This principle is directed toward ensuring that the controller of personal information maintains its accuracy and completeness of records and keeps them up to date. This principle also recognizes that these obligations are only required to the extent necessary for the purposes of use.
- Security Safeguards: This principle recognizes that data controllers “should protect personal information . . . with appropriate safeguards against risks, such as loss or unauthorized access to personal information, or unauthorized destruction, use, modification or disclosure.”
- Access and Correction: This principle includes specific conditions for what would be considered reasonable in the provision of access, including conditions related to timing, fees, and the manner and form in which access would be provided.
- Accountability: When personal information is transferred to another person or organization, whether domestically or internationally, the controller should obtain consent “or exercise due diligence and take reasonable steps to ensure that the recipient . . . will protect the information consistently with these principles.”
The Global CBPR Intake Questionnaire includes a total of approximatey 50 granular data privacy and security questions organized under the nine core privacy principles. “This process is an important stepping stone to strengthen a company’s homegrown privacy program and pave the way to completing more in‑depth certifications, like the ISO certification process,” Sridhar noted.
See “How Uber, eBay and Pitney Bowes Built Principles-Based Global Privacy Programs” (Oct. 16, 2019).
Similarities to Other Data Privacy Frameworks
Many of the Global CBPR Framework’s principles closely align with the E.U.’s GDPR, as well as the E.U.-U.S. Data Privacy Framework (DPF). A 2021 analysis conducted by the Centre for Information Policy Leadership at Hunton Andrews Kurth found that 61 percent of the APEC CBPR System requirements, and 67 percent of the GDPR requirements (94 in total), appear either directly or indirectly in the E.U.-U.S. Privacy Shield (now, the E.U.-U.S. DPF).
A separate analysis conducted by BBB National Programs found that of the 161 GDPR requirements, the Privacy Shield and the APEC CBPR System are aligned on 125 requirements, a nearly 80‑percent overlap, Sridhar noted.
Areas of overlap include data controller-data processor due diligence, data subject access and correction rights, privacy disclosures and security safeguards. However, the GDPR provides additional areas of protection not addressed by the CBPR System, such as the processing of sensitive data and children’s personal data, Sridhar added.
See “Bridging the Atlantic: E.U.‑U.S. Data Privacy Framework Practical Takeaways” (Jul. 26, 2023).
The PRP System for Data Processors
While the CBPRs apply to data controllers, another important component of the cross-border data privacy initiative is the PRP System, the certification framework for data processors – those that process data on behalf of data controllers. Importantly, data processors can also be data controllers.
“The PRP System is more narrowly focused on data security,” Heyder explained. Under the PRP System, a participating data processor must meet 18 baseline program requirements, including eight security safeguards and 10 accountability safeguards to show that it has appropriate controls in place to help data controllers meet their obligations under the CBPR program requirements.
See “Compliance Takeaways From the Latest GDPR Enforcement Statistics” (Feb. 2, 2022).
Certification As a Competitive Advantage
“One of [the CBPR System’s] biggest promises, aside from being a transfer mechanism, is that it can serve as a due diligence tool for controllers to identify competent, accountable and qualified processors,” Heyder said. “For processors, it’s a great way to distinguish themselves from other processors who are not certified.”
“What we hear from companies that are certified against the CBPR requirements for controllers is that they want a simplified, streamlined way to know that their processors are able to help them” meet their data privacy and security requirements, and that they “have the appropriate mechanisms in place,” observed Furtsche.
Data processors that have been certified by a recognized accountability agent are in a great position to demonstrate to the controller that their security mechanisms are sufficient, “and it really streamlines the onboarding process of a processor for that controller,” Furtsche added.
Large companies, in particular, are “encouraging their vendors to go through this type of certification,” Furtsche stressed. There are “strong benefits” for a processor to achieve certification, she emphasized.
See “How CPOs Communicate Privacy’s Value to the Board” (May 31, 2023).
How the Certification Process Works
The role of accountability agents is to work with participating companies to ensure that their privacy practices meet all the program requirements of either the Global CBPR Framework for data controllers or the PRP System for data processors.
Only for Participating Jurisdictions
Companies may only get certified in a jurisdiction that participates in the Global CBPR System and where there is a privacy enforcement authority and an approved accountability agent. “However, you can certify an entire corporate family,” Heyder said.
For example, if a U.S.-headquartered parent company wants to certify with an accountability agent in the United States, “it can do so for all of its global affiliates and subsidiaries, so long as they follow the same privacy policy,” Heyder explained. It is possible, then, for a company to have “certified entities based in a jurisdiction that is not currently part of the CBPR.”
Scope of the Certification Process
When data controllers or data processors undergo the certification process with an approved accountability agent, the accountability agent will review that applicant’s privacy policies and practices, helping them come into compliance.
TrustArc, for example, works with clients to “define the scope together. You go through the CBPR questionnaire. You provide your policies and procedures. You explain your privacy practices. You will work with someone on our team on the review of your privacy practices and privacy notice. At the end of this review, we will identify compliance gaps and guide you on how to meet the program requirement of CBPR framework,” Maciej Piszcz, TrustArc’s manager of quality assurance, shared during the webinar.
BBB National Programs has a similar certification process. It helps certifying organizations map out each requirement and how to meet them, Sridhar explained. Once certified, data controllers and data processors are listed on the CBPR System Directory or the PRP Directory and can display the seal on their privacy notice.
Accountability agents must conduct annual recertifications and ongoing monitoring of clients. “We have ongoing conversations with the customer to see how they are progressing,” Sridhar added.
The certification process typically takes a few months, Piszcz noted. Other factors can make the process longer, he added, such as the maturity of the company’s privacy program and the scope of the certification itself.
Next Steps
Adopters of the APEC CBPR System have already begun transitioning to the Global CBPR System. “We are helping a lot of them transfer over to meet the likely June deadline of getting certifications live,” Sridhar said. These companies will be grandfathered into the new system through the end of their APEC certification since the core principles have not changed under the global framework and the process should be pretty seamless, she said.
Companies that are newly applying to the Global CBPR Framework, on the other hand, may need to start at step one, reviewing all the framework’s requirements, Sridhar added.
Small and mid-sized companies that may not have the resources or the staff to develop a comprehensive privacy program can benefit from the certification process, Heyder noted. “Going through the certification process with an accountability agent helps you set up a comprehensive privacy, accountability, and privacy program,” he said.
“A good starting point to get certified is having a comprehensive privacy compliance program in place that covers all the key elements of organizational accountability,” Heyder suggested. Such elements include leadership and oversight, transparency, risk assessments, written policies and procedures for data processing activities, employee training, monitoring and verification, internal enforcement, and redress mechanisms.
A company with a comprehensive privacy program that covers the aforementioned elements will “be very well situated to obtain certification, and anything that may be missing can be developed together with the accountability agent,” Heyder concluded.
See our four-part series on a roadmap for building an efficient global privacy program: “Organizational Structure” (May 4, 2022), “Scope and Prioritization” (May 11, 2022), “Buy-In, Scalability and Outside Resources” (May 18, 2022), and “Maintenance” (Jun. 1, 2022).