How Under Armour and People Inc. Took AI Governance From Crawl to Walk to Run

Despite all the buzz, legal and regulatory uncertainties remain a key challenge to businesses’ use of generative AI. There are steps companies can take, however, to manage AI-related risks effectively. This article synthesizes insights regarding AI governance and risk management shared during an Interactive Advertising Bureau program featuring in-house counsel from Under Armour and People Inc. See our two-part series on the practicalities of AI governance: “AI Governance Gets Real: Tips From a Chat Platform on Building a Program” (Feb. 1, 2023), and “AI Governance Gets Real: Core Compliance Strategies” (Feb. 8, 2023).

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