Keeping Up with Technology and Regulatory Changes in Online Advertising to Mitigate Risks

The advertising and marketing industries are continually transforming the ways they reach and track consumers.  These changes bring with them a moving target of privacy challenges as companies try to ensure security of the data they collect as well as legal and regulatory compliance.  At a recent PLI program, Joseph J. Lewczak, a Davis & Gilbert partner, and Matthew Haies, general counsel at global digital media platform Xaxis, analyzed the current state of consumer data collection and privacy issues in a discussion of technological, regulatory and legal developments.  See also “The Tension Between Interest-Based Advertising and Data Privacy” (Sep. 16, 2015).

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